FORMAT
INDEPENDENT DESIGN STUDIO / FIELD NOTES 2026
SCROLL TO EXPLORE ↓
F / 01
01—04 / A STUDY OF VISUAL FORMATS
O
ORBIT 01
FORMAT IS A CHOICE.
FORM / SPACE / TIME
01 / VERTICAL A strong axis. A tighter point of view.
02 / HORIZONTAL Make room for the idea.
03 / CIRCLE Return to the center.
04 / TRIANGLE Give the story a direction.
05 / OPEN FORM The frame can move with you.
01 / VERTICALFORMAT STUDY
FORMAT01
GO
UP.VERTICAL
RATIO
01 — NARROW / TALL

Vertical

A strong axis.
A tighter point of view.

01.1
USAGEMobile / Posters / Editorial
01.2
GEOMETRYLinear edges / Defined corners
01.3
PERCEPTIONVisually taller / Focused / Tense
01.4
BALANCECentral gravity / Stable axis
↗ Use the edges. Let the content grow with the format.
VERTICAL
02 / HORIZONTALWIDE RATIO · STRONG BASELINE
WIDEOPEN02
02.1 / DESKTOPStrong
horizontals
02.2 / FILMA calm,
wide focus
02.3 / EDITORIALGrounded
and clear
02.4 / SYSTEMSA long
visual axis
SCROLL — THE CANVAS TRAVELS02 / 04
03 / CIRCLENO CORNERS / ALL CENTER
A FORMAT WITHOUT AN EDGE

Circle

Everything returns
to the center.

Calm, smooth and continuous. A circular composition invites the eye to orbit, pause, and return.

RADIUSORBITFOCUS
CENTERED · CALM · SMOOTH · CENTERED · CALM · SMOOTH ·
+03
A circular animation naturally finds its rhythm in rotation.
04 / TRIANGLEDIRECTIONAL · TRANSFORMATIVE
ABC
A SHAPE THAT POINTS SOMEWHERE

Triangle

Movement
has a direction.

Angles add tension and momentum. A triangle makes the composition feel like it is going somewhere.

TRANSFORMATIVEPROGRESSIVEUNSTABLEENERGETIC
GO →
THE FORMAT IS PART OF THE BIGGER IDEA04 / 04

Make the
edges work.

01VERTICAL
02HORIZONTAL
03CIRCLE
04TRIANGLE
FORMAT® — AN INTERACTIVE STUDYDESIGNED FOR THE WEB ↗